Next Generation EU

Next Generation EU

Name of the project: Investing in digital marketing of Mediderm Polyclinic

User: POLYCLINIC MEDIDERM doo

Project reference: NPOO.C1.1.2.R3-I2.01-V2.0533

Call: Vouchers for digitization (Reference Call number: NPOO.C1.1.2. R3-I2.01)

  

PROJECT DESCRIPTION

The project introduces a new polyclinic website integrated with CMS (Content Management System) for independent content management. Innovative content and improved functionalities for communication with users of health services will improve the user experience on the website, and patients will get even more individual access and better communication at every step, from sending inquiries, coming for an examination to health monitoring.

The implementation of the project encourages the use of modern technologies, improves business, creates added value for services and generates new demand on the domestic and foreign markets through health tourism.

The implementation of the project includes the activity of creating an improved website of the Polyclinic.

 

OBJECTIVE AND RESULTS OF THE PROJECT

The goal of the project is to improve communication with service users by implementing a new website in order to increase the company's competitive advantage in the demanding market of private health services.

The implementation of the planned activities achieves the following results:

  • digital transformation of the company through the introduction of an improved company website
  • increased employee capacities for the application of new information and communication technologies
  • increased public awareness of improved digital capacities of companies and acquired expertise in managing projects co-financed by the EU.

The creation of a new website enables a high-quality presentation of all medical services on the domestic and foreign markets, monitoring and analysis of patient inquiries, insight into the most requested medical services and interactive communication with potential users of health services. Analysis of the collected information will improve planning, business processes of property and human resources management, sales of health services and marketing, and define business models for improving relations with patients. Creating additional value for users of health services will generate new demand and increase the competitiveness of the polyclinic on the domestic and foreign markets.

A stimulating digital environment will enable employees to continuously learn and create innovative services, and the integration of digital tools into daily work will position the applicant as a company that encourages a culture of innovation and continuous improvement of business models.

By investing EU funds, the company will modernize operations, improve professional capacities for better positioning on the market, increase sales revenue and export revenue, and the number of employees.

Experience in project implementation will be applied in new projects of introducing modern information and communication technologies into the company's operations.

 

TOTAL VALUE OF THE PROJECT AND AMOUNT OF EU CO-FUNDING

Total value of the project: EUR 6,250.00

Eligible costs: EUR 5,000.00 

Amount of EU co-financing: EUR 3,000.00  

 

PROJECT IMPLEMENTATION PERIOD

The project is implemented in the period from November 29, 2023 to January 28, 2024.

 

TOTAL DURATION OF THE PROJECT 

The realization of the project lasts two months.

 

CONTACT PERSON

Zoran Šušak, director     

e-mail: info@poliklinika-mediderm.com

The project was co-financed by the European Union from the National Recovery and Resilience Plan of the Republic of Croatia 2021-2026.

 

EU LINKS

The National Recovery and Resilience Plan Portal: https://fondovieu.gov.hr

The content of this article is the sole responsibility of Poliklinika Mediderm doo